Rise Up Against Nicotine Prototype
Inspiration: Candy, Vape e-liquid flavors
Sample Instagram Advertisement Link: https://xd.adobe.com/view/56a1ebdb-be29-41d4-4a30-a556d0b316b7-2090/
The proposed design solution is a UAC or a Universal Ad Campaign aimed to drive users to the app Rise Up: Against Nicotine. The strategy is to use marketing tools that are already effective in targeting the youth and bring information regarding e-cigarettes. The significance of this strategy is to place a parallel on how marketing campaigns delude or create interest for e-cigarette companies.
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